Attention for Chapter 149:
Determination of Success Factors of the Shop-in-Shop and the Concession Model in the Fashion Industry: An Empirical Ananlysis of Consumer Perception in the Case of Hugo Boss Benelux in Spain
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Chapter title |
Determination of Success Factors of the Shop-in-Shop and the Concession Model in the Fashion Industry: An Empirical Ananlysis of Consumer Perception in the Case of Hugo Boss Benelux in Spain
|
Chapter number |
149 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI |
10.1007/978-3-319-24184-5_149 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Christina G. Gaupp, Marc. M. Kuhn
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Brazil |
1 |
4% |
Unknown |
26 |
96% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
8 |
30% |
Student > Master |
3 |
11% |
Student > Bachelor |
3 |
11% |
Student > Doctoral Student |
2 |
7% |
Student > Postgraduate |
2 |
7% |
Other |
2 |
7% |
Unknown |
7 |
26% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
9 |
33% |
Economics, Econometrics and Finance |
3 |
11% |
Arts and Humanities |
2 |
7% |
Materials Science |
2 |
7% |
Computer Science |
1 |
4% |
Other |
2 |
7% |
Unknown |
8 |
30% |