Attention for Chapter 124:
I’m Friends with Louie the Fly, not Mortein: Conceptualising the New Brand Relationships on Social Media
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Chapter title |
I’m Friends with Louie the Fly, not Mortein: Conceptualising the New Brand Relationships on Social Media
|
Chapter number |
124 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI |
10.1007/978-3-319-24184-5_124 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Kate Letheren, Kerri-Ann L. Kuhn
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Korea, Republic of |
1 |
11% |
Unknown |
8 |
89% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Bachelor |
3 |
33% |
Student > Ph. D. Student |
2 |
22% |
Student > Master |
2 |
22% |
Student > Doctoral Student |
1 |
11% |
Unknown |
1 |
11% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
6 |
67% |
Social Sciences |
2 |
22% |
Unknown |
1 |
11% |