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Mendeley readers
Chapter title |
Embarrassment Effects on Purchase Intent for a Product with Socially Shared Superstitious Meanings: a Structured Abstract
|
---|---|
Chapter number | 165 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-24184-5_165 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Di Wang, Harmen Oppewal, Dominic Thomas |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 2 | 40% |
Unknown | 3 | 60% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 2 | 40% |
Unknown | 3 | 60% |