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Mendeley readers
Chapter title |
Performance Benefits of Hybrid Brand and Market Orientation Interaction
|
---|---|
Chapter number | 210 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-24184-5_210 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Bill Merrilees, Carsten Baumgarth |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 2 | 17% |
Librarian | 1 | 8% |
Student > Doctoral Student | 1 | 8% |
Student > Ph. D. Student | 1 | 8% |
Researcher | 1 | 8% |
Other | 1 | 8% |
Unknown | 5 | 42% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 50% |
Arts and Humanities | 1 | 8% |
Unknown | 5 | 42% |