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Chapter title |
It is not about the Product Having Enhanced or Unique Product Attributes
|
---|---|
Chapter number | 184 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-24184-5_184 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Dean C. H. Wilkie, Lester W. Johnson |