Attention for Chapter 128:
Exploring the Positive and Negative Aspects of Customer-Brand Relationships: Why Disengagement Matters
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Chapter title |
Exploring the Positive and Negative Aspects of Customer-Brand Relationships: Why Disengagement Matters
|
Chapter number |
128 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI |
10.1007/978-3-319-24184-5_128 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Jana Lay-Hwa Bowden, Mark Gabbott
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
6 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Postgraduate |
1 |
17% |
Lecturer > Senior Lecturer |
1 |
17% |
Student > Master |
1 |
17% |
Unknown |
3 |
50% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
33% |
Agricultural and Biological Sciences |
1 |
17% |
Unknown |
3 |
50% |