Attention for Chapter 119:
Global Consumer Culture and Local Identity as Drivers of Materialism: An International Study of Convergence and Divergence
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Chapter title |
Global Consumer Culture and Local Identity as Drivers of Materialism: An International Study of Convergence and Divergence
|
Chapter number |
119 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI |
10.1007/978-3-319-24184-5_119 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Mark Cleveland, Michel Laroche, Nicolas Papadopoulos
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
13 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Lecturer |
3 |
23% |
Student > Bachelor |
2 |
15% |
Student > Ph. D. Student |
1 |
8% |
Student > Doctoral Student |
1 |
8% |
Unknown |
6 |
46% |
Readers by discipline |
Count |
As % |
Engineering |
2 |
15% |
Economics, Econometrics and Finance |
2 |
15% |
Philosophy |
1 |
8% |
Psychology |
1 |
8% |
Design |
1 |
8% |
Other |
0 |
0% |
Unknown |
6 |
46% |