Attention for Chapter 7:
A Structured Abstract: Exploring Mobile Money Services as an Innovative Solution for Micro and Small Enterprises in Emerging Economies – Lessons from Rural Cambodia
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Chapter title |
A Structured Abstract: Exploring Mobile Money Services as an Innovative Solution for Micro and Small Enterprises in Emerging Economies – Lessons from Rural Cambodia
|
Chapter number |
7 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI |
10.1007/978-3-319-24184-5_7 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Jeff Fang, Roslyn Russell, Supriya Singh
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
8 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
1 |
13% |
Student > Bachelor |
1 |
13% |
Researcher |
1 |
13% |
Lecturer |
1 |
13% |
Unknown |
4 |
50% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
13% |
Computer Science |
1 |
13% |
Agricultural and Biological Sciences |
1 |
13% |
Social Sciences |
1 |
13% |
Unknown |
4 |
50% |