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Mendeley readers
Chapter title |
Brand Portfolio Architecture and Firm Performance: The Moderating Impact of Generic Strategy
|
---|---|
Chapter number | 209 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-24184-5_209 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Amanda Spry, Bryan A. Lukas |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 3 | 27% |
Student > Doctoral Student | 1 | 9% |
Unknown | 7 | 64% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 36% |
Unknown | 7 | 64% |