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Mendeley readers
Chapter title |
Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.
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Chapter number | 79 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
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Published by |
Springer, Cham, January 2016
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DOI | 10.1007/978-3-319-24184-5_79 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
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Authors |
Raffaele Donvito, Gaetano Aiello, Bruno Godey, Daniele Pederzoli, Klaus-Peter Wiedmann, Nadine Hennings, Christiane Klarmann, Priscilla Chan, Chris Halliburton, Junji Tsuchiya, Taro Koyama, Irina Ivanovna Skorobogatykh, Bart Weitz, Hyunjoo Oh, Mike Ewing, Joshua Newton, Yuri Lee, Li Fei, Cindy Rong Chen, Donvito, Raffaele, Aiello, Gaetano, Godey, Bruno, Pederzoli, Daniele, Wiedmann, Klaus-Peter, Hennings, Nadine, Klarmann, Christiane, Chan, Priscilla, Halliburton, Chris, Tsuchiya, Junji, Koyama, Taro, Skorobogatykh, Irina Ivanovna, Weitz, Bart, Oh, Hyunjoo, Ewing, Mike, Newton, Joshua, Lee, Yuri, Fei, Li, Chen, Cindy Rong |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 3 | 38% |
Professor | 1 | 13% |
Lecturer | 1 | 13% |
Unknown | 3 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 50% |
Unknown | 4 | 50% |