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Mendeley readers
Chapter title |
Moving Virtual Retail into Reality: Examining Metaverse and Augmented Reality in the Online Shopping Experience
|
---|---|
Chapter number | 163 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-24184-5_163 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Esther Swilley |
Mendeley readers
The data shown below were compiled from readership statistics for 85 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Greece | 1 | 1% |
Unknown | 84 | 99% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 9 | 11% |
Student > Bachelor | 8 | 9% |
Student > Ph. D. Student | 7 | 8% |
Student > Doctoral Student | 6 | 7% |
Lecturer | 5 | 6% |
Other | 12 | 14% |
Unknown | 38 | 45% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 20 | 24% |
Computer Science | 10 | 12% |
Economics, Econometrics and Finance | 4 | 5% |
Social Sciences | 4 | 5% |
Mathematics | 1 | 1% |
Other | 4 | 5% |
Unknown | 42 | 49% |