Attention for Chapter 31:
Advertising Execution Styles Matter - A Fear-Based Experiment on Attitude, Susceptibility, Efficacy and Behaviour
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Chapter title |
Advertising Execution Styles Matter - A Fear-Based Experiment on Attitude, Susceptibility, Efficacy and Behaviour
|
Chapter number |
31 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI |
10.1007/978-3-319-24184-5_31 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Marlize Terblanche-Smit, Lucea van Huyssteen, Ronel du Preez
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
5 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Other |
2 |
40% |
Student > Ph. D. Student |
1 |
20% |
Student > Master |
1 |
20% |
Unknown |
1 |
20% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
40% |
Social Sciences |
2 |
40% |
Unknown |
1 |
20% |