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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

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Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 What Do Buyers Want From Their Relationships With Optical Buying Groups? The Role of Embeddedness, Switching Costs, and Commitment
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    Chapter 2 Formal Contract in Marketing Channel and Firms’ Transactional Performance in China: Does Renqing Matter?
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    Chapter 3 The Reinforcing Role of Alternative Governance Strategies in Managing ICT Firms’ Partner Networks
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    Chapter 4 The Effect of (IN) Congruence Between General Self-Confidence and Specific-Confidence on Intentions to Complain
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    Chapter 5 It’s the Thoughts that Count: Substitution for Goal Striving Actions
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    Chapter 6 The Effect of Mortality Sailence on Hedonic Consumption and Utilitarian Consumption
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    Chapter 7 A Structured Abstract: Exploring Mobile Money Services as an Innovative Solution for Micro and Small Enterprises in Emerging Economies – Lessons from Rural Cambodia
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    Chapter 8 Marketing Department’s Influence and Information Dissemination Within in a Firm: Evidence for an Inverted U-Shaped Relationship
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    Chapter 9 Cross-Functional Integration at the Frontline of the Retail Channel
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    Chapter 10 Research on Emotions By Marketing Scholars in Last 10 Years
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    Chapter 11 The Ideal Marketer is an Authentic Marketer
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    Chapter 12 Understanding the Decision-Making Processes Associated with Exercise
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    Chapter 13 Responses to Mhealth Application on Health Behavior: A Theoretical Extension of the Technology Acceptance Model
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    Chapter 14 An Exploratory Analysis of Snack Food Purchasing Behaviour in New Zealand
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    Chapter 15 The Influence of Personal Values and Pet Attachment on Owners’ Pet Products Pruchase Behavior
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    Chapter 16 Bundled Presentation, Susceptibility to Influence and Calorie Estimation
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    Chapter 17 If Only…? A Study on the Effects of Purchase Regret
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    Chapter 18 Young Chinese Consumers’ Luxury Hotel Preference and Purchase Intention
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    Chapter 19 How Brand Trust Mediates the Effects of Service Quality on Loyalty: An Illustration From Medical Tourism Context
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    Chapter 20 Risk Aversion and Attributes of Study Abroad Programs Among Marketing Majors in the U.S. and Norway: Validation of Cross-Cultural Scales
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    Chapter 21 A Study of the Marketing Curriculum in Australia: The 1930S to Now
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    Chapter 22 Understanding College Students’ Study Abroad Motivations and Preferences
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    Chapter 23 What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain
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    Chapter 24 Is Trust a Pre-Requisite or Outcome of Corporate Social Responsibility? A Stakeholder Theoretical Perspective
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    Chapter 25 Drivers and Outcomes of Corporate Identity Management
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    Chapter 26 Understanding Corporate Identity of SMES: Conceptualization and Preliminary Construction of Scale
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    Chapter 27 Codes of Ethics Artifacts in Australia, Canada and Sweden: A Longitudinal Study
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    Chapter 28 Matching Advertisement Layout with Metaphor Facilitates Comprehension
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    Chapter 29 The Use of Childhood Icons in Nostalgic Appeals for Charity.
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    Chapter 30 Consumption Emotion, Satisfaction and Word of Mouth: A structural Study of Demographic Correlates Consumption Emotion, Satisfaction
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    Chapter 31 Advertising Execution Styles Matter - A Fear-Based Experiment on Attitude, Susceptibility, Efficacy and Behaviour
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    Chapter 32 A Framework for B2B Customer Reacquisition: Evaluating Key Determinants to Win Back Lost Customers
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    Chapter 33 Role of Ethical Integration in the Effect of a Service Provider on the Outsourcing Organisation’s Reputation – A Structured Abstract
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    Chapter 34 A Social Identity Perspective of Customer Value Heterogeneity in Complex Industrial Solutions
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    Chapter 35 Customer Churn Models: A Comparison of Probability and Data Mining Approaches
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    Chapter 36 It’s the Strength of the Ties: How Multiplex Social Networks Among Frontline Employees Drive Service Performance
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    Chapter 37 Factors Affecting Brand Loyalty Among Malaysian Consumers in Their Choice of Mobile Phone Brands
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    Chapter 38 Active Waiting: An Investigation of Delayed Winback Strategies
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    Chapter 39 A Cross Cultural Investigation of the Stereotype for Salespeople
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    Chapter 40 Managing Control Expectations in Business-To-Business Relationships
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    Chapter 41 Service Dominant Logic – An Example of Competitive Advantage
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    Chapter 42 Developing New Business Relationships: An Outside-In Perspective
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    Chapter 43 Inter-Firm Knowledge Sharing Effectiveness: An Empirical Examination of Adaptation Ambidexterity
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    Chapter 44 Exploring SMEs Perception and Trust Toward HRIS for a Sustainable HRM Performance: Case Study of SMEs in Vietnam
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    Chapter 45 When Rural Entrepreneurial Marketing Does not Work: The Case of OTOP Failure in Thailand
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    Chapter 46 Channel Integration: An Explanation According to David Teece’s Theory of the Boundaries of the Firm
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    Chapter 47 Relationship of Line Extension Brand and Parent Brand in the Eyes of Consumers
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    Chapter 48 The Impact of Social Media Marketing on the Relationship Among Dynamic Capabilities and Performance
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    Chapter 49 The Influence of Social Presence on Online Purchase Intention: An Experiment with Different Product Types
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    Chapter 50 ‘On the Go’ VS ‘On the Spot’: The Segmentation of Digital Natives
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    Chapter 51 From Green to Ethical Consumers: What Really Motivates Consumers to Buy Ethical Products?
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    Chapter 52 The Effect of Animal Protection Advertising on Opposition to the Slaughter of Wildlife and Willingness to Boycott the Offending Industry: Initial and Carryover Effects
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    Chapter 53 Reframing The Ethical Consumption ‘Gap’
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    Chapter 54 Emerging Segments in Ethical Consumption: Young Adults and Cosmetics
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    Chapter 55 Co-Creation in a Service Innovation Context
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    Chapter 56 Potential Dimensions of Customer Co–Creation
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    Chapter 57 Customer Satisfaction and Purchase Behavior: The Role of Customer Input
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    Chapter 58 Internet Users’ Attidutes Towards Advertising on Facebook
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    Chapter 59 Consumer Emotional Responses to Emotional Appeal Advertising Within an Online Social Network Context
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    Chapter 60 The Impact of Company Facebook Page on Wom Communication of New Product
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    Chapter 61 Countering Counterfeit Branding: An Understanding Incorporating Mimesis and Cultural Appropriation for Emerging Markets
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    Chapter 62 Coopetition (Contemporaneous Cooperation and Competition) Among Nonprofit Arts Organizations
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    Chapter 63 Sustainability Living in a Carbon Priced Economy: Trade-Offs in Purchasing and Practices and Sustainability Guilt
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    Chapter 64 What’s in a Name? A Systems Thinking Framework for Resource Types in Nonprofit Marketing
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    Chapter 65 Direct Experience and Emotional Attachment to Brands: Protecting Brands From the Negative Word of Mouth Opinion of Japanese Consumers
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    Chapter 66 Ability of The Information-Leader to Create Topics of Conversation and Purchase Decision-Making
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    Chapter 67 The Effects of Health Claims and Symbolic Mark: A Case of Foshu (Food for Specified Health Uses) in Japan
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    Chapter 68 Co-Creation of Service Brand Meaning: Initial Findings from an Exploration of Bank Branding in the Vietnamese Retail Banking Sector
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    Chapter 69 Co-Creation: Conceptualization and Research Implications
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    Chapter 70 None of the Glory: The Implications of Customer Attributions of Credit in Successful Co-Productive Service Experiences
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    Chapter 71 Congruence in The Positioning of Service Brands: An Empirical Examination
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    Chapter 72 Towards an Understanding of The Motivations to Play Games on Smartphones
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    Chapter 73 It’s Personal, It’s Not Business: The Effects of Moods on Advertisements Recall
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    Chapter 74 The Role of Product Personalization in Effects of Self-Congruity Versus Functional Congruity
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    Chapter 75 What does Sustainable Consumption Really Mean? A Three-Dimensional Measurement Approach
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    Chapter 76 Sustainable or Conventional? Exploring The Fit of Sustainability Attributes
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    Chapter 77 Sustainable Retrofits of Apartment Buildings: Developing a Process to Address the Barriers to Adoption
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    Chapter 78 Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption
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    Chapter 79 Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.
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    Chapter 80 The Effect of Offshore Shifts on Brand Attitude and Corporate Image
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    Chapter 81 The True Nature of Non-Linear Dynamic Effects: A Methodology to the Rescue of Imprecise Theory
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    Chapter 82 What Was Brand Equity Anyway, and How Did They Measure It?
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    Chapter 83 Scared Topless: Why Social Marketers Need to Encourage Marketing-Like Activities in Avoidance-Service Workers
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    Chapter 84 Not Quite Playing the Game? Mobile Applications for Healthier Lifestyles
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    Chapter 85 A Services Approach to Social Marketing
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    Chapter 86 Perceived CSR Authenticity
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    Chapter 87 Predicting Disloyalty to a Search Engine: The Role of Satisfaction, Brand Relationship, Reputation and the Search Engines Features
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    Chapter 88 Risky Business? Consumers’ Propensity to Engage in Online Banking Services
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    Chapter 89 Effective Interactive Websites: Examining the Moderating Role of Involvement
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    Chapter 90 Employee Health: Motivations and Constraints to Fitness Program Participation
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    Chapter 91 Supporting Children of HIV-Positive Parents
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    Chapter 92 Influence of Parents on Child Eating Practices in Low Ses Communities: Identifying Insights for Health Promotion Campaigns
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    Chapter 93 A Regional Approach to Implementation and Evaluation of Strategic Health Communication Campaigns to Support Non-Communicable Disease Prevention in Pacific Island Nations
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    Chapter 94 Internal Competition and Cooperation at Art Museums: A Qualitative Exploration
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    Chapter 95 Servaqua: Towards a Model for Service Quality in Potable Reticulated Water Services
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    Chapter 96 Development of a Market Orientation Research Agenda for the Nonprofit Sector
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    Chapter 97 Antecedents and Consequences of Consumer Perception of Product Innovativeness
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    Chapter 98 An Alternative Model of the Diffusion Curve for New Products
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    Chapter 99 Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations
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    Chapter 100 The Transition from Complement to Substitute: Determinants of Consumer Disadoption of Old Technologies
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    Chapter 101 Thou Shalt Not Steal: Illegal Downloading Behaviour in a Church Community Context
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    Chapter 102 How Social Marketing can Address the Obesity Issue: The Role of Corporate Reputation
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    Chapter 103 Investigating Consumer Message Processing of Fear and Challenge Based Advertising: A Conceptual Framework.
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    Chapter 104 The Dual Impact of Socio-Emotional and Operational Demands Stress and Burnout
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    Chapter 105 Personality and the Creativity of Frontline Service Employees: Exploring Quadratic and Moderating Effects
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    Chapter 106 Dealing with Variability in Professional Services- The Role of Scripting Versus Improvisation
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    Chapter 107 The Evolution of Japanese Retailing: 1991 - 2007
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    Chapter 108 Online Perceived Value in the Low Cost Airline Business
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    Chapter 109 Adoption of Online Shopping in South Asia: A Technology Acceptance Perspective
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    Chapter 110 Social Presence’s Affects on User Relational Performance, Relational Information Process’ Role of Mediating, and Moderating Effects Caused by Variety of Social Media Websites
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    Chapter 111 A Qualitative Exploration of Student Perspectives on Social Media use, Abuse and Content
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    Chapter 112 Strategically Social - Drivers and Patterns in Social Media Management
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    Chapter 113 Me or Not me? The Avatar as Consumer Identity in Virtual Worlds
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    Chapter 114 Who has Written it? How Reviewer-Reader Similarity Moderates the Factuality of Online Reviews
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    Chapter 115 What Type of Birdsong Carries? Twitter: Source Credibility and its Links to Value Creation in the Wine Business – A Tentative Model
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    Chapter 116 Examining Factors Affecting Mobile Social Media Customer-To-Customer Interactions in Real-Time Service Encounters
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    Chapter 117 The Effect of Wom Communication with Close Others on Repeat Purchase
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    Chapter 118 Foundations for Effective Sustainability Education
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    Chapter 119 Global Consumer Culture and Local Identity as Drivers of Materialism: An International Study of Convergence and Divergence
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    Chapter 120 A Model Linking Corporate Brand, Industry Image and Country of Origin Image
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    Chapter 121 Ambivalence in Ethnocentric Bias
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    Chapter 122 Acculturation and Advertising: Evidence from South Korea
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    Chapter 123 How Companies Use Facebook to Promote Alcohol Brands to Young Adults
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    Chapter 124 I’m Friends with Louie the Fly, not Mortein: Conceptualising the New Brand Relationships on Social Media
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    Chapter 125 On Bricks and Clicks Consumer Search Strategy as a Basis for Multi-Channel Management
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    Chapter 126 Reporting Complaints: Scale Application and Replication
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    Chapter 127 Fellow Customers as a Source of Unfriendliness: The Role of Descriptive Norms in Deviant Customer Behavior
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    Chapter 128 Exploring the Positive and Negative Aspects of Customer-Brand Relationships: Why Disengagement Matters
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    Chapter 129 Consumer Creativity and the World’s Biggest Brand
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    Chapter 130 The Brand Personality of a Copycat Product: The Case of Tribute Bands
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    Chapter 131 Measuring Consumer-Based Brand Authenticity
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    Chapter 132 Holistic Management of SME Environmental Management Practices: Toward a New Typology
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    Chapter 133 Fit to be Creative: Organization-Employee Congruence on Environmental Values
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    Chapter 134 Reflecting on the Past Decade of Marketing: Taking Stock of Green Marketing Literature
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    Chapter 135 Marketing Renewable Energy in Developing Countries: A Policy Paradigm for Mexico
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    Chapter 136 Does Destination Services Matter in Gaming Destinations? The Role of Travel Purpose
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    Chapter 137 The Power Balance in the Contemporary Art Market: Artists, Dealers and Collectors
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    Chapter 138 What is the Perceived Value of Wine? A Cross-Generation Study of Consumer Wine Perception and Consumption Behavior
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    Chapter 139 Touching but with the Eyes Only! The Effectiveness of Textured Packaging and the Moderating Effect of Previous Tactile Stimulation
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    Chapter 140 The Formation of Customer Engagement Behavior in a Hedonic Service Setting
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    Chapter 141 Need for Touch and Multichannel Search and Purchase
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    Chapter 142 Differences In Effects of Sport and Non-Sport Sponsorship on Sponsor’s Employees
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    Chapter 143 A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship
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    Chapter 144 An Examination of Conditions that Moderate Negative Effects of Sponsorship Terminations on Fan Attitudes Toward the Former Sponsor
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    Chapter 145 Satisfying Customers Through Satisfied Service Employees: Integrating the Emotional Labor and Emotional Contagion Perspectives
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    Chapter 146 Impact of IM Programs on Fle’s Perception of IMO and Performance Outcomes
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    Chapter 147 What do Consumers See when they Look at Displays? An Eye-Tracking Study
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    Chapter 148 Waiting for Checkout: Toward an Understanding of Customers’ Perceptions
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    Chapter 149 Determination of Success Factors of the Shop-in-Shop and the Concession Model in the Fashion Industry: An Empirical Ananlysis of Consumer Perception in the Case of Hugo Boss Benelux in Spain
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    Chapter 150 Towards a Global Framework for Advertising Self Regulation
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    Chapter 151 The Behaviours of Relationship Building: A Networking View
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    Chapter 152 Parasocial Relationships and Brand Tribal Behavior: Delineating their Link
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    Chapter 153 How much do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market
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    Chapter 154 The Antecedents of Strategic Pricing and its Effect on Company Performance
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    Chapter 155 The Role of Expectations, Confirmation, and Perceived Performance in Olympic Games Attitudes: A Cross-National Longitudinal Study
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    Chapter 156 Of Geeks and Achievers: Exploring Consumer Collective Tourism and the Infinite Game
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    Chapter 157 Climate Change Science Versus Climate Sceptics: Is the World Really Flat?
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    Chapter 158 Past and Future Orientation, Environmental Attitudes and Green Consumer Behaviour
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    Chapter 159 Sustainability and Perception of Brand Communication
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    Chapter 160 The Role of Synergy and Complementarity in a Multichannel E-Commerce System
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    Chapter 161 A Comparison of Online and Offline Gender and Goal Directed Shopping Online
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    Chapter 162 How Mindset Affects Online Planned and Unplanned Purchasing – An Extended Abstract
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    Chapter 163 Moving Virtual Retail into Reality: Examining Metaverse and Augmented Reality in the Online Shopping Experience
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    Chapter 164 Meaning of Money among Hindus in India: Some Preliminary Findings.
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    Chapter 165 Embarrassment Effects on Purchase Intent for a Product with Socially Shared Superstitious Meanings: a Structured Abstract
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    Chapter 166 Coping with Negative Consumption Experiences: How Attribution Influences Disappointment, Regret, Word of Mouth and Complaining Behaviours
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    Chapter 167 Funeral Consumption as an Ambivalent Experience
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    Chapter 168 Does Consumer Innovativeness Influence Western and Eastern Customers’ Really New Product Adoption Behavior Differently?
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    Chapter 169 Consumers’ Perception of Corporate Sustainable Activities: An Analysis of the German and the Spanish Consumer
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    Chapter 170 Why Consumers Seek ‘Coolness’? Evidence from the Arab World
  172. Altmetric Badge
    Chapter 171 Special Session Title: Looking Forward and Back at Survey Research Response Issues in Marketing Research
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    Chapter 172 A Retrospective on the Use of Survey Methodologies in Marketing Research
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    Chapter 173 Student Subjects: Human Lab Rats or Genuine Consumers?
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    Chapter 174 Response Rate and Response Bias in Marketing Research
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    Chapter 175 A New Era: How New Media Might Shape New Data and Research Methods
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    Chapter 176 How the Innovation Diffusion Models from the Past can Help us to Explain Marketing in the New Media Era
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    Chapter 177 Sponsorship Research: Drawing on the Past to Shape the Future of Sponsorship
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    Chapter 178 Construal Level Effects in Sponsorship Announcements
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    Chapter 179 Celebrity Portfolio Effects on Consumer Brand Evaluations
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    Chapter 180 Drivers of Perceptions of Fairness in Financial Services in Australia
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    Chapter 181 What Drives Customer Loyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the Moderating Role of Service Experience
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    Chapter 182 Coaligning Service Quality Attributes and its Implication to Customer Value
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    Chapter 183 Gambler Loyalty – A Qualitative and Quantitative Investigation
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    Chapter 184 It is not about the Product Having Enhanced or Unique Product Attributes
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    Chapter 185 Brand Innovativeness Effects on Perceived Quality, Satisfaction and Loyalty
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    Chapter 186 Engaging Internal Stakeholders: Revitalizing Community Organizations Through Rebranding
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    Chapter 187 Measurement of Perceived Multisensory Marketing Strategies
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    Chapter 188 Editorial Reviewers’ Persepctives on Writing and Publishing in High Quality Marketing Journals: An Interactive Discussion
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    Chapter 189 The Influence of Inertia on Brand Switching Behaviour
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    Chapter 190 Are Management Responses to Negative Online Consumer Reviews Beneficial?
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    Chapter 191 Relational Risks for Guanxi Boundary Spanners in Chinese-Foreign Business Interactions
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    Chapter 192 The Antecedents and Consequences of Price Leadership Strategy: An Empirical Investigation of Chinese Manufacture Exporters
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    Chapter 193 Networks, Dynamic International Opportunity Recognition and Performance Among International New Ventures
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    Chapter 194 Susceptibility to Credit Card Effects and Revolving Credit Card Holders: A Multi-Country Evaluation on British, Singaporean and Malaysian Youth Markets
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    Chapter 195 American and Australian Women’s Antecedents to Trust, Commitment and Loyalty to Costco
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    Chapter 196 Assessing the Feasibility of Mturk for Cross-National Consumer Online Sampling
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    Chapter 197 An Examination of the Realtionship Between Country of Origin and Customer-Based Brand Equity: Testing the Effect of Some Moderators
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    Chapter 198 Service Employees as Brand Champions: The Effects of Service Employees’ Branding Behaviors on Brand Outcomes
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    Chapter 199 Exploring the Influences of Communication Strategies and Message Types on Advertising Spillover Effects in Product Lines
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    Chapter 200 The Impact of Emotion and Brand Placement on Brand Memory: A Neurophysiological View
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    Chapter 201 Believe It or Not: How Social Axioms Impact on Customer Perceptions of Corporate Brand Reputation
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    Chapter 202 Antecedents of Word-of-Mouth: An Examination of Consumer- and Sector-Level Effects
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    Chapter 203 Does the Age of Relationship Matter in Customer Referral Behaviour?
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    Chapter 204 Development of the Long-Term Service Model on Customer Relationships: Consideration of Primary and Secondary Attributes
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    Chapter 205 Virtual World, Real Engagement: Building Brand Attachment Via Hosted Brand Community Online Events
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    Chapter 206 Online Consumer Engagement Behaviour: The Consumer-Based Antecedents
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    Chapter 207 The Contribution of Contract Theory to Brand Strategy
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    Chapter 208 Antecedents and Consequences of Employer Brand Equity: Toward a Conceptual Framework
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    Chapter 209 Brand Portfolio Architecture and Firm Performance: The Moderating Impact of Generic Strategy
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    Chapter 210 Performance Benefits of Hybrid Brand and Market Orientation Interaction
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    Chapter 211 How to Impact Franchisee Adjustment: An Empirical Examination of Franchisor Support
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    Chapter 212 Customer Value and Shopping Experience
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    Chapter 213 Consumer Innovativeness Effects on Retail Extension Evaluations
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    Chapter 214 Consumers’ Willingness to Patronize Foreign-Based Business Format Franchises: Exploring The Fast-Food Sector
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    Chapter 215 Pay What You Want: Willingness to Pay Under No, Part, and Full Information of Cost of Product
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    Chapter 216 Factors Influencing Consumers’ Willingness to Pay Under Pay What You Want Context
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    Chapter 217 Factors Moderating Asymmetric Inter-Tier Competition: A Conceptual Examination using Price-Quality Tradeoff Framework
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    Chapter 218 A New Viewpoint on the Structure of the Consideration Set and its Change
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    Chapter 219 How Confucius Influences Consumer’s View on Socially Responsible Corporations
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    Chapter 220 Impact of Culture on Indian Consumers: An Exploratory Study
Attention for Chapter 139: Touching but with the Eyes Only! The Effectiveness of Textured Packaging and the Moderating Effect of Previous Tactile Stimulation
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Chapter title
Touching but with the Eyes Only! The Effectiveness of Textured Packaging and the Moderating Effect of Previous Tactile Stimulation
Chapter number 139
Book title
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Published by
Springer, Cham, January 2016
DOI 10.1007/978-3-319-24184-5_139
Book ISBNs
978-3-31-924182-1, 978-3-31-924184-5
Authors

Bruno Ferreira, Sonia Capelli, Olivier Trendel