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Mendeley readers
Chapter title |
The Brand Personality of a Copycat Product: The Case of Tribute Bands
|
---|---|
Chapter number | 130 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-24184-5_130 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
François Marticotte, Marticotte, François |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 14% |
Student > Ph. D. Student | 1 | 14% |
Student > Bachelor | 1 | 14% |
Student > Doctoral Student | 1 | 14% |
Unknown | 3 | 43% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 14% |
Business, Management and Accounting | 1 | 14% |
Design | 1 | 14% |
Unknown | 4 | 57% |