Take a quick look at this article on delight and customer satisfaction and their nonlinear relationship. Ahrholdt, D. C., Gudergan, S. P., & Ringle, C. M. (2016). What Drives Customer Loyalty? Nonlinear Effects... https://t.co/jBUNp3EqDS
757 followers
582 followers
My paper on service quality in #water utilities has been published as a book chapter. Slightly out of date and I... https://t.co/vs00zkXX5m
715 followers
What is the Perceived Value of #Wine? A Cross-Generation Study of Consumer Wine Perception and Consumption Behavior https://t.co/6JKIdTGErB
3,900 followers
RT @ARIG_UCL: How Companies Use Facebook to Promote Alcohol Brands to Young Adults: https://t.co/qmY7U7MnxS