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Trends and Issues in Global Tourism 2012

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Cover of 'Trends and Issues in Global Tourism 2012'

Table of Contents

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    Book Overview
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    Chapter 1 A Futurist’s Perspective of Ten Certainties of Change
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    Chapter 2 Hotels 2020 – Responding to Tomorrow’s Customer and the Evolution of Technology
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    Chapter 3 Forecasting Global and European Tourism
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    Chapter 4 Mongol Passion: History and Challenges – Can Tourism Be a Tool to Empower It?
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    Chapter 5 The 10 Brand:Trust Theses on the Future of Alpine Destination Management/Branding
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    Chapter 6 City Tourism – The New Magic of the Place
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    Chapter 7 Liveable City – Sustainable Quality of Life as Success Driver for Urban Branding
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    Chapter 8 The Needs of Package Tourists and Travel Agents – Neuromarketing in the Tourism Sector
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    Chapter 9 Product Development, Marketing, and Distribution
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    Chapter 10 Social Media and Mobile Devices
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    Chapter 11 Holiday Hotels and Online Booking Behavior – News from the GfK Research Panels
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    Chapter 12 Ancillary Revenues in Air Transport – Gain and Pain
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    Chapter 13 Concentrated Might in the Sky – Airline Alliances and Travel Management
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    Chapter 14 Qnigge in Event Management
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    Chapter 15 Quality Events Need Quality Briefings – Professional Communications Briefing as a Key Factor for Creating Successful Events
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    Chapter 16 CSR and Sustainability in the Global Tourism Sector – Best Practice Initiatives from the Public and Private Sector
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    Chapter 17 The CSR-System of Tourcert and the Effects of CSR Systems on the Company
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    Chapter 18 Challenges Awaiting the Aviation Industry – Preparation for the Integration in the Emission Trading Scheme
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    Chapter 19 Corporate Social Reporting and Practices of International Hotel Groups
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    Chapter 20 Status Quo and Future Prospects of Sustainable Mobility
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    Chapter 21 Eco-mobility – Will New Choices of Electric Drive Vehicles Change the Way We Travel?
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    Chapter 22 Customer Needs and Attitudes Regarding Electrical Cars
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