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Handbook of Market Research
Springer International Publishing, January 2017
Christian Homburg, Martin Klarmann, Arnd Vomberg
The data shown below were collected from the profiles of 6 tweeters who shared this research output. Click here to find out more about how the information was compiled.
|Members of the public||4||67%|
|Science communicators (journalists, bloggers, editors)||1||17%|
The data shown below were compiled from readership statistics for 342 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||59||17%|
|Student > Ph. D. Student||55||16%|
|Student > Bachelor||40||12%|
|Student > Doctoral Student||32||9%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||127||37%|
|Economics, Econometrics and Finance||19||6%|