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Handbook of Market Research

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

twitter
6 tweeters
facebook
1 Facebook page

Citations

dimensions_citation
1 Dimensions

Readers on

mendeley
220 Mendeley
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Title
Handbook of Market Research
Published by
Springer International Publishing, January 2017
DOI 10.1007/978-3-319-05542-8
ISBNs
978-3-31-905542-8
Editors

Christian Homburg, Martin Klarmann, Arnd Vomberg

Twitter Demographics

The data shown below were collected from the profiles of 6 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 220 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 220 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 44 20%
Student > Master 40 18%
Student > Bachelor 25 11%
Student > Doctoral Student 24 11%
Lecturer 11 5%
Other 30 14%
Unknown 46 21%
Readers by discipline Count As %
Business, Management and Accounting 81 37%
Computer Science 21 10%
Social Sciences 15 7%
Engineering 12 5%
Economics, Econometrics and Finance 11 5%
Other 27 12%
Unknown 53 24%