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Handbook of Market Research
Springer International Publishing, January 2017
Christian Homburg, Martin Klarmann, Arnd Vomberg
The data shown below were collected from the profiles of 6 tweeters who shared this research output. Click here to find out more about how the information was compiled.
|Members of the public||5||83%|
The data shown below were compiled from readership statistics for 220 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||44||20%|
|Student > Master||40||18%|
|Student > Bachelor||25||11%|
|Student > Doctoral Student||24||11%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||81||37%|
|Economics, Econometrics and Finance||11||5%|