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Handbook of Market Research

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

twitter
6 tweeters
facebook
1 Facebook page

Citations

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1 Dimensions

Readers on

mendeley
342 Mendeley
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Title
Handbook of Market Research
Published by
Springer International Publishing, January 2017
DOI 10.1007/978-3-319-05542-8
ISBNs
978-3-31-905542-8
Editors

Christian Homburg, Martin Klarmann, Arnd Vomberg

Twitter Demographics

The data shown below were collected from the profiles of 6 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 342 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 342 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 59 17%
Student > Ph. D. Student 55 16%
Student > Bachelor 40 12%
Student > Doctoral Student 32 9%
Lecturer 25 7%
Other 56 16%
Unknown 75 22%
Readers by discipline Count As %
Business, Management and Accounting 127 37%
Computer Science 30 9%
Social Sciences 21 6%
Engineering 20 6%
Economics, Econometrics and Finance 19 6%
Other 39 11%
Unknown 86 25%