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Mendeley readers
| Chapter title |
Return on Media Models
|
|---|---|
| Chapter number | 1 |
| Book title |
Handbook of Market Research
|
| Published by |
Springer, Cham, January 2017
|
| DOI | 10.1007/978-3-319-05542-8_1-1 |
| Book ISBNs |
978-3-31-905542-8, 978-3-31-905542-8
|
| Authors |
Dominique M. Hanssens |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 13 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Other | 2 | 15% |
| Student > Postgraduate | 1 | 8% |
| Lecturer | 1 | 8% |
| Student > Master | 1 | 8% |
| Unknown | 8 | 62% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 15% |
| Unspecified | 1 | 8% |
| Computer Science | 1 | 8% |
| Social Sciences | 1 | 8% |
| Unknown | 8 | 62% |