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Handbook of Market Research

Overview of attention for book
Attention for Chapter 1: Return on Media Models
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Readers on

3 Mendeley
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Chapter title
Return on Media Models
Chapter number 1
Book title
Handbook of Market Research
Published by
Springer, Cham, January 2017
DOI 10.1007/978-3-319-05542-8_1-1
Book ISBNs
978-3-31-905542-8, 978-3-31-905542-8

Dominique M. Hanssens

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 1 33%
Student > Master 1 33%
Other 1 33%
Readers by discipline Count As %
Business, Management and Accounting 1 33%
Computer Science 1 33%
Social Sciences 1 33%