You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Return on Media Models
Handbook of Market Research
Springer, Cham, January 2017
Dominique M. Hanssens
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||1||33%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||33%|