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Improving the quality and impact of public health social media activity in Scotland during 2016: #ScotPublicHealth

Overview of attention for article published in Journal of Public Health, June 2017
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (91st percentile)
  • Good Attention Score compared to outputs of the same age and source (75th percentile)

Mentioned by

twitter
42 tweeters

Citations

dimensions_citation
1 Dimensions

Readers on

mendeley
12 Mendeley
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Title
Improving the quality and impact of public health social media activity in Scotland during 2016: #ScotPublicHealth
Published in
Journal of Public Health, June 2017
DOI 10.1093/pubmed/fdx066
Pubmed ID
Authors

Douglas Graham Mackenzie

Abstract

Social media, including Twitter, potentially provides a route to communicate public health messages to a large audience. Simple measures can boost onward broadcast to other users ('retweeting'). This study compares the impact of a structured programme of social media activity in Scotland during 2016 (using #ScotPublicHealth hashtag) with previous years. The Twitter search function was used to identify tweets between 2014 and 2016 inclusive. The first three tweets from each Twitter user were selected for each period. The number of retweets was used as a measure of impact. The quality of tweets was assessed by recording use of image, weblink (uniform resource locator or URL), mention of another Twitter user and/or hashtag, each of which have been shown to boost number of retweets. The percentage of tweets with an image, URL and/or mention of another Twitter user increased during the period of study. The percentage of tweets retweeted during Scottish Public Health conferences increased from 43% in 2014 to 70% in 2016. The volume of tweeting also increased. The quality and impact of tweets sent by the Scottish Public Health community was higher during 2016 than previous years. Conference tweeting remains an area for improvement.

Twitter Demographics

The data shown below were collected from the profiles of 42 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 12 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 5 42%
Student > Doctoral Student 3 25%
Student > Ph. D. Student 1 8%
Other 1 8%
Librarian 1 8%
Other 1 8%
Readers by discipline Count As %
Business, Management and Accounting 3 25%
Computer Science 3 25%
Arts and Humanities 1 8%
Unspecified 1 8%
Nursing and Health Professions 1 8%
Other 3 25%

Attention Score in Context

This research output has an Altmetric Attention Score of 25. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 28 October 2017.
All research outputs
#635,403
of 13,351,073 outputs
Outputs from Journal of Public Health
#154
of 1,722 outputs
Outputs of similar age
#22,546
of 267,832 outputs
Outputs of similar age from Journal of Public Health
#3
of 12 outputs
Altmetric has tracked 13,351,073 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 95th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,722 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.6. This one has done particularly well, scoring higher than 91% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 267,832 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 91% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 75% of its contemporaries.