They realized they weren’t making good cars so they moved to social psychology! 🚫🚗 Volkswagen sponsors stairway piano experiment to find simple ways to get people more active! 🎹💪 So awesome! The simplest changes have the biggest effects 👀🤪 #SoVaPsych https
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@greyscalespaces @TChanMD @Marg_Hay @harvardmacy This is a very similar example that I love - the “piano stairs” to encourage people to take the stairs vs elevator (hence behavior change) #HMILeaders 🚶🏻♀️https://t.co/UQyp0ZRQyB
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@vivekagnihotri A paper a co-authored several years ago addresses one such phenomenon: https://t.co/TnH6W0QSk2
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Piano Stairs Experiment 🎹 The results revealed that 66% more people took the stairs instead of the escalator, suggesting that adding an element of fun can inspire people to change their behavior and choose the healthier alternative. https://t.co/nciRe2A