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Sales impact of displaying alcoholic and non-alcoholic beverages in end-of-aisle locations: An observational study

Overview of attention for article published in Social Science & Medicine, May 2014
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (98th percentile)
  • High Attention Score compared to outputs of the same age and source (97th percentile)

Mentioned by

news
7 news outlets
blogs
3 blogs
policy
4 policy sources
twitter
53 tweeters

Citations

dimensions_citation
26 Dimensions

Readers on

mendeley
89 Mendeley
citeulike
1 CiteULike
Title
Sales impact of displaying alcoholic and non-alcoholic beverages in end-of-aisle locations: An observational study
Published in
Social Science & Medicine, May 2014
DOI 10.1016/j.socscimed.2014.02.032
Pubmed ID
Authors

Ryota Nakamura, Rachel Pechey, Marc Suhrcke, Susan A. Jebb, Theresa M. Marteau

Abstract

In-store product placement is perceived to be a factor underpinning impulsive food purchasing but empirical evidence is limited. In this study we present the first in-depth estimate of the effect of end-of-aisle display on sales, focussing on alcohol. Data on store layout and product-level sales during 2010-11 were obtained for one UK grocery store, comprising detailed information on shelf space, price, price promotion and weekly sales volume in three alcohol categories (beer, wine, spirits) and three non-alcohol categories (carbonated drinks, coffee, tea). Multiple regression techniques were used to estimate the effect of end-of-aisle display on sales, controlling for price, price promotion, and the number of display locations for each product. End-of-aisle display increased sales volumes in all three alcohol categories: by 23.2% (p = 0.005) for beer, 33.6% (p < 0.001) for wine, and 46.1% (p < 0.001) for spirits, and for three non-alcohol beverage categories: by 51.7% (p < 0.001) for carbonated drinks, 73.5% (p < 0.001) for coffee, and 113.8% (p < 0.001) for tea. The effect size was equivalent to a decrease in price of between 4% and 9% per volume for alcohol categories, and a decrease in price of between 22% and 62% per volume for non-alcohol categories. End-of-aisle displays appear to have a large impact on sales of alcohol and non-alcoholic beverages. Restricting the use of aisle ends for alcohol and other less healthy products might be a promising option to encourage healthier in-store purchases, without affecting availability or cost of products.

Twitter Demographics

The data shown below were collected from the profiles of 53 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 89 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
France 1 1%
United Kingdom 1 1%
Unknown 87 98%

Demographic breakdown

Readers by professional status Count As %
Student > Master 21 24%
Student > Ph. D. Student 14 16%
Unspecified 9 10%
Student > Doctoral Student 9 10%
Student > Bachelor 8 9%
Other 28 31%
Readers by discipline Count As %
Social Sciences 18 20%
Medicine and Dentistry 15 17%
Unspecified 11 12%
Psychology 9 10%
Economics, Econometrics and Finance 8 9%
Other 28 31%

Attention Score in Context

This research output has an Altmetric Attention Score of 122. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 10 January 2019.
All research outputs
#129,781
of 13,725,253 outputs
Outputs from Social Science & Medicine
#100
of 7,992 outputs
Outputs of similar age
#2,015
of 188,059 outputs
Outputs of similar age from Social Science & Medicine
#3
of 130 outputs
Altmetric has tracked 13,725,253 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 7,992 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.3. This one has done particularly well, scoring higher than 98% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 188,059 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 130 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 97% of its contemporaries.