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Creating and Sustaining Competitive Advantage

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Cover of 'Creating and Sustaining Competitive Advantage'

Table of Contents

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    Book Overview
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    Chapter 1 Competitive Advantage Logics
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    Chapter 2 Management Logics
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    Chapter 3 Entrepreneurial Orientation
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    Chapter 4 Seizing Value Opportunities
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    Chapter 5 Business Model Mechanism
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    Chapter 6 The Theory of Entrepreneurial Rent
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    Chapter 7 The Theory of Franchising
Attention for Chapter 5: Business Model Mechanism
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