RT @rimtailing: Some of those people who self-proclaim expertise, but lack it, will be your shoppers, clients or patients. Any resistance t…
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Some of those people who self-proclaim expertise, but lack it, will be your shoppers, clients or patients. Any resistance to your good advice could lead to dangerous decisions. This is one situation in which it’s best not to further empower the consumer (h
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Our article on the effects of customer empowerment on adherence to expert advice freely available until Nov 5, 2014: http://t.co/gXTKTrvxvC
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IJRM article with AudioSlides! The Effect of Customer Empowerment on Adherence to Expert Advice by @nmcamacho et al http://t.co/ZRTbcIIZLL