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Advanced Methods for Modeling Markets

Overview of attention for book
Attention for Chapter 8: Mediation Analysis: Inferring Causal Processes in Marketing from Experiments
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Citations

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13 Mendeley
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Chapter title
Mediation Analysis: Inferring Causal Processes in Marketing from Experiments
Chapter number 8
Book title
Advanced Methods for Modeling Markets
Published by
Springer, Cham, January 2017
DOI 10.1007/978-3-319-53469-5_8
Book ISBNs
978-3-31-953467-1, 978-3-31-953469-5
Authors

Rik Pieters

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 13 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 6 46%
Other 1 8%
Lecturer > Senior Lecturer 1 8%
Student > Bachelor 1 8%
Student > Postgraduate 1 8%
Other 0 0%
Unknown 3 23%
Readers by discipline Count As %
Business, Management and Accounting 6 46%
Computer Science 1 8%
Economics, Econometrics and Finance 1 8%
Materials Science 1 8%
Unknown 4 31%