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Mendeley readers
| Chapter title |
The Future of Marketing Modeling
|
|---|---|
| Chapter number | 20 |
| Book title |
Advanced Methods for Modeling Markets
|
| Published by |
Springer, Cham, January 2017
|
| DOI | 10.1007/978-3-319-53469-5_20 |
| Book ISBNs |
978-3-31-953467-1, 978-3-31-953469-5
|
| Authors |
Koen H. Pauwels, Peter S. H. Leeflang, Tammo H. A. Bijmolt, Jaap E. Wieringa |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor | 1 | 20% |
| Student > Doctoral Student | 1 | 20% |
| Student > Master | 1 | 20% |
| Unknown | 2 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 40% |
| Earth and Planetary Sciences | 1 | 20% |
| Unknown | 2 | 40% |