You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Using Strategic Marketing to Define and Analyze the Product Offering
|
---|---|
Chapter number | 9 |
Book title |
Standing Room Only
|
Published by |
Palgrave Macmillan, New York, January 2014
|
DOI | 10.1007/978-1-137-37569-8_9 |
Book ISBNs |
978-1-137-28293-4, 978-1-137-37569-8
|
Authors |
Joanne Scheff Bernstein |