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Mendeley readers
Chapter title |
Die Ironie der Geschichte: Es ist nur ein Spiel. Selbstthematisierende Werbung und strategische Erzählungen als strategisches Kommunikationsspiel
|
---|---|
Chapter number | 3 |
Book title |
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
|
Published by |
Springer VS, Wiesbaden, January 2018
|
DOI | 10.1007/978-3-658-17634-1_3 |
Book ISBNs |
978-3-65-817633-4, 978-3-65-817634-1
|
Authors |
Olaf Hoffjann |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 1 | 100% |