A study of the antecedents of slogan liking

Overview of attention for article published in Journal of Business Research, December 2014

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In the top 5% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (96th percentile)
High Attention Score compared to outputs of the same age and source (95th percentile)

So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 499 followers.

@BizPaul @Minal2804 Here you go @BizPaul https://t.co/GwTCQyyUMI Basically: likeability is "driven largely by the clarity of the message, the exposition of the benefits, rhymes, and creativity"

Research reveals the three keys to slogan likability http://t.co/NbCejNwhZC

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