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Competition in Higher Education Branding and Marketing

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Cover of 'Competition in Higher Education Branding and Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Mapping the Global Brandscape of Higher Education
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    Chapter 2 Pathways from Academe to Industry: An Empirical Analysis of Academic Marketing to Prospective Students
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    Chapter 3 Marketing Context and Branding Content of Private Universities in Chile and Mexico
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    Chapter 4 Brand Communication in Flemish Higher Education: A Comparison Between Types of Institutions
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    Chapter 5 Using a Mixed Methods Approach to Examine the (Re)Imaging of Higher Education Institutions in the Western Balkans
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    Chapter 6 Branding and the Search for Competitive Advantage in the Field of Mozambican Higher Education Through the Use of Websites
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    Chapter 7 Higher Education: The Impacts of Educational Brand on Students’ Decision to Enroll Through Advertising Brochures for Higher Education Institutions in Surabaya Indonesia
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    Chapter 8 The Notion of Branding in the Higher Education Sector: The Case of Hong Kong
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    Chapter 9 Alumni Engagement in Higher Education: A Matter of Marketing and Leveraging Social Identities
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    Chapter 10 Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar
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    Chapter 11 Higher Education Institutional Rankings: Evaluating Their Credibility for Branding and Marketing
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    Chapter 12 Conclusions and Reflections on Branding and Marketing in Higher Education
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Mentioned by

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14 tweeters

Citations

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3 Dimensions

Readers on

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43 Mendeley
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Title
Competition in Higher Education Branding and Marketing
Published by
Palgrave Macmillan, Cham, January 2018
DOI 10.1007/978-3-319-58527-7
ISBNs
978-3-31-958526-0, 978-3-31-958527-7
Editors

Antigoni Papadimitriou

Twitter Demographics

The data shown below were collected from the profiles of 14 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 43 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 43 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 8 19%
Student > Master 7 16%
Student > Ph. D. Student 4 9%
Professor > Associate Professor 4 9%
Lecturer 3 7%
Other 9 21%
Unknown 8 19%
Readers by discipline Count As %
Social Sciences 11 26%
Business, Management and Accounting 8 19%
Arts and Humanities 6 14%
Linguistics 2 5%
Engineering 2 5%
Other 4 9%
Unknown 10 23%