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Mendeley readers
Chapter title |
Higher Education: The Impacts of Educational Brand on Students’ Decision to Enroll Through Advertising Brochures for Higher Education Institutions in Surabaya Indonesia
|
---|---|
Chapter number | 7 |
Book title |
Competition in Higher Education Branding and Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2018
|
DOI | 10.1007/978-3-319-58527-7_7 |
Book ISBNs |
978-3-31-958526-0, 978-3-31-958527-7
|
Authors |
Jenny Ngo, Decky A. Ismandoyo |
Mendeley readers
The data shown below were compiled from readership statistics for 20 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 20 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 3 | 15% |
Other | 2 | 10% |
Lecturer | 2 | 10% |
Student > Doctoral Student | 2 | 10% |
Professor > Associate Professor | 2 | 10% |
Other | 3 | 15% |
Unknown | 6 | 30% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 30% |
Social Sciences | 4 | 20% |
Computer Science | 1 | 5% |
Psychology | 1 | 5% |
Economics, Econometrics and Finance | 1 | 5% |
Other | 2 | 10% |
Unknown | 5 | 25% |