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Competition in Higher Education Branding and Marketing

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Cover of 'Competition in Higher Education Branding and Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Mapping the Global Brandscape of Higher Education
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    Chapter 2 Pathways from Academe to Industry: An Empirical Analysis of Academic Marketing to Prospective Students
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    Chapter 3 Marketing Context and Branding Content of Private Universities in Chile and Mexico
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    Chapter 4 Brand Communication in Flemish Higher Education: A Comparison Between Types of Institutions
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    Chapter 5 Using a Mixed Methods Approach to Examine the (Re)Imaging of Higher Education Institutions in the Western Balkans
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    Chapter 6 Branding and the Search for Competitive Advantage in the Field of Mozambican Higher Education Through the Use of Websites
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    Chapter 7 Higher Education: The Impacts of Educational Brand on Students’ Decision to Enroll Through Advertising Brochures for Higher Education Institutions in Surabaya Indonesia
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    Chapter 8 The Notion of Branding in the Higher Education Sector: The Case of Hong Kong
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    Chapter 9 Alumni Engagement in Higher Education: A Matter of Marketing and Leveraging Social Identities
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    Chapter 10 Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar
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    Chapter 11 Higher Education Institutional Rankings: Evaluating Their Credibility for Branding and Marketing
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    Chapter 12 Conclusions and Reflections on Branding and Marketing in Higher Education
Attention for Chapter 10: Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar
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Chapter title
Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar
Chapter number 10
Book title
Competition in Higher Education Branding and Marketing
Published by
Palgrave Macmillan, Cham, January 2018
DOI 10.1007/978-3-319-58527-7_10
Book ISBNs
978-3-31-958526-0, 978-3-31-958527-7
Authors

Leon Cremonini, John Taylor

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X Demographics

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 5 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 2 40%
Lecturer 1 20%
Unknown 2 40%
Readers by discipline Count As %
Arts and Humanities 1 20%
Business, Management and Accounting 1 20%
Psychology 1 20%
Unknown 2 40%