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Competition in Higher Education Branding and Marketing

Overview of attention for book
Cover of 'Competition in Higher Education Branding and Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Mapping the Global Brandscape of Higher Education
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    Chapter 2 Pathways from Academe to Industry: An Empirical Analysis of Academic Marketing to Prospective Students
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    Chapter 3 Marketing Context and Branding Content of Private Universities in Chile and Mexico
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    Chapter 4 Brand Communication in Flemish Higher Education: A Comparison Between Types of Institutions
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    Chapter 5 Using a Mixed Methods Approach to Examine the (Re)Imaging of Higher Education Institutions in the Western Balkans
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    Chapter 6 Branding and the Search for Competitive Advantage in the Field of Mozambican Higher Education Through the Use of Websites
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    Chapter 7 Higher Education: The Impacts of Educational Brand on Students’ Decision to Enroll Through Advertising Brochures for Higher Education Institutions in Surabaya Indonesia
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    Chapter 8 The Notion of Branding in the Higher Education Sector: The Case of Hong Kong
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    Chapter 9 Alumni Engagement in Higher Education: A Matter of Marketing and Leveraging Social Identities
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    Chapter 10 Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar
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    Chapter 11 Higher Education Institutional Rankings: Evaluating Their Credibility for Branding and Marketing
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    Chapter 12 Conclusions and Reflections on Branding and Marketing in Higher Education
Attention for Chapter 9: Alumni Engagement in Higher Education: A Matter of Marketing and Leveraging Social Identities
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Citations

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Readers on

mendeley
18 Mendeley
Summary Dimensions citations
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Chapter title
Alumni Engagement in Higher Education: A Matter of Marketing and Leveraging Social Identities
Chapter number 9
Book title
Competition in Higher Education Branding and Marketing
Published by
Palgrave Macmillan, Cham, January 2018
DOI 10.1007/978-3-319-58527-7_9
Book ISBNs
978-3-31-958526-0, 978-3-31-958527-7
Authors

Noah D. Drezner

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 18 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 2 11%
Student > Ph. D. Student 2 11%
Researcher 2 11%
Student > Bachelor 1 6%
Unspecified 1 6%
Other 2 11%
Unknown 8 44%
Readers by discipline Count As %
Psychology 3 17%
Arts and Humanities 2 11%
Business, Management and Accounting 2 11%
Unspecified 1 6%
Nursing and Health Professions 1 6%
Other 1 6%
Unknown 8 44%

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