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| Chapter title |
McDonald´s Deutschland im gesellschaftlichem Umbruch – Geschäftsmodell im Wertewandel
|
|---|---|
| Chapter number | 5 |
| Book title |
Geschäftsmodell-Resilienz
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-19644-8_5 |
| Book ISBNs |
978-3-65-819643-1, 978-3-65-819644-8
|
| Authors |
Alexandra Palzkill-Vorbeck |