You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Title |
Social Media Marketing
|
|---|---|
| Published by |
Springer Berlin Heidelberg, January 2010
|
| DOI | 10.1007/978-3-642-13299-5 |
| ISBNs |
978-3-64-213298-8, 978-3-64-213299-5
|
| Authors |
Eric Anderson, Anderson, Eric |
Mendeley readers
The data shown below were compiled from readership statistics for 93 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Colombia | 1 | 1% |
| Argentina | 1 | 1% |
| Australia | 1 | 1% |
| Unknown | 90 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 17 | 18% |
| Student > Bachelor | 13 | 14% |
| Student > Ph. D. Student | 12 | 13% |
| Lecturer | 8 | 9% |
| Professor | 6 | 6% |
| Other | 24 | 26% |
| Unknown | 13 | 14% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 41 | 44% |
| Social Sciences | 15 | 16% |
| Economics, Econometrics and Finance | 6 | 6% |
| Computer Science | 6 | 6% |
| Philosophy | 2 | 2% |
| Other | 8 | 9% |
| Unknown | 15 | 16% |