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Social Media Marketing

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

googleplus
1 Google+ user

Citations

dimensions_citation
14 Dimensions

Readers on

mendeley
67 Mendeley
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Title
Social Media Marketing
Published by
Springer Berlin Heidelberg, January 2010
DOI 10.1007/978-3-642-13299-5
ISBNs
978-3-64-213298-8, 978-3-64-213299-5
Authors

Eric Anderson, Anderson, Eric

Mendeley readers

The data shown below were compiled from readership statistics for 67 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Colombia 1 1%
Argentina 1 1%
Australia 1 1%
Unknown 64 96%

Demographic breakdown

Readers by professional status Count As %
Student > Master 14 21%
Student > Bachelor 13 19%
Student > Ph. D. Student 12 18%
Lecturer 4 6%
Student > Doctoral Student 4 6%
Other 19 28%
Unknown 1 1%
Readers by discipline Count As %
Business, Management and Accounting 32 48%
Social Sciences 13 19%
Computer Science 6 9%
Economics, Econometrics and Finance 5 7%
Philosophy 2 3%
Other 8 12%
Unknown 1 1%