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Social Media Marketing

Overview of attention for book
Attention for Chapter 7: Content Popularity and Spence’s Theory of Costly Signaling
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Citations

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Chapter title
Content Popularity and Spence’s Theory of Costly Signaling
Chapter number 7
Book title
Social Media Marketing
Published by
Springer, Berlin, Heidelberg, January 2010
DOI 10.1007/978-3-642-13299-5_7
Book ISBNs
978-3-64-213298-8, 978-3-64-213299-5
Authors

Eric Anderson

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 33%
Student > Ph. D. Student 1 33%
Student > Doctoral Student 1 33%
Readers by discipline Count As %
Unspecified 1 33%
Business, Management and Accounting 1 33%
Social Sciences 1 33%