Anyone read "Social media marketing: Game theory and the emergence of collaboration" by Eric Anderson... Anyone read "Social…
Social Media Marketing
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Surviving the Customer
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Altmetric BadgeChapter 2 Zero-Sum Games in Traditional Marketing
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Altmetric BadgeChapter 3 The Prisoner’s Dilemma and the Emergence of Cooperation
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Altmetric BadgeChapter 4 Consumer Revolt and the Rising Cost of Defection
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Altmetric BadgeChapter 5 Sustaining Marketer-Consumer Cooperation through Coordination Games
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Altmetric BadgeChapter 6 Crowdsourcing and Schelling’s Theory of Self-Command
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Altmetric BadgeChapter 7 Content Popularity and Spence’s Theory of Costly Signaling
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Altmetric BadgeChapter 8 Kapferer’s Prism and the Shifting Ground of Brand Identity
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Altmetric BadgeChapter 9 Maxwell’s Demon and the Dwindling Supply of Consumer Attention