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Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Overview of attention for article published in Journal of Retailing, March 2015
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#18 of 425)
  • High Attention Score compared to outputs of the same age (97th percentile)
  • High Attention Score compared to outputs of the same age and source (80th percentile)

Mentioned by

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8 news outlets
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1 policy source
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11 X users
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1 Wikipedia page

Citations

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419 Dimensions

Readers on

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1122 Mendeley