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Marketing to the 90s Generation

Overview of attention for book
Attention for Chapter 2: Introduction to Generational Studies
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1 X user

Citations

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Chapter title
Introduction to Generational Studies
Chapter number 2
Book title
Marketing to the 90s Generation
Published by
Palgrave Macmillan, New York, January 2014
DOI 10.1057/9781137440785_2
Book ISBNs
978-1-349-49560-3, 978-1-137-44078-5
Authors

Anders Parment, Parment, Anders

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X Demographics

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 100%
Readers by discipline Count As %
Business, Management and Accounting 1 100%