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Marketing to the 90s Generation

Overview of attention for book
Attention for Chapter 4: The Market Environment
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Citations

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6 Mendeley
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Chapter title
The Market Environment
Chapter number 4
Book title
Marketing to the 90s Generation
Published by
Palgrave Macmillan, New York, January 2014
DOI 10.1057/9781137440785_4
Book ISBNs
978-1-349-49560-3, 978-1-137-44078-5
Authors

Anders Parment, Parment, Anders

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 6 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 3 50%
Student > Master 2 33%
Unknown 1 17%
Readers by discipline Count As %
Arts and Humanities 2 33%
Engineering 2 33%
Business, Management and Accounting 1 17%
Unknown 1 17%