You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
The Market Environment
|
---|---|
Chapter number | 4 |
Book title |
Marketing to the 90s Generation
|
Published by |
Palgrave Macmillan, New York, January 2014
|
DOI | 10.1057/9781137440785_4 |
Book ISBNs |
978-1-349-49560-3, 978-1-137-44078-5
|
Authors |
Anders Parment, Parment, Anders |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 50% |
Student > Master | 2 | 33% |
Unknown | 1 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 2 | 33% |
Engineering | 2 | 33% |
Business, Management and Accounting | 1 | 17% |
Unknown | 1 | 17% |