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Mendeley readers
| Chapter title |
The 90s Generation as Consumers and Coworkers
|
|---|---|
| Chapter number | 6 |
| Book title |
Marketing to the 90s Generation
|
| Published by |
Palgrave Macmillan, New York, January 2014
|
| DOI | 10.1057/9781137440785_6 |
| Book ISBNs |
978-1-349-49560-3, 978-1-137-44078-5
|
| Authors |
Anders Parment |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 1 | 100% |