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Marketing Transformation: Marketing Practice in an Ever Changing World
Springer, Cham, January 2017
Patricia Rossi, Nina Krey
The data shown below were collected from the profiles of 3 tweeters who shared this research output. Click here to find out more about how the information was compiled.
|Members of the public||2||67%|
|Science communicators (journalists, bloggers, editors)||1||33%|
The data shown below were compiled from readership statistics for 40 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||8||20%|
|Student > Master||8||20%|
|Student > Doctoral Student||6||15%|
|Student > Bachelor||3||8%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||17||43%|
|Economics, Econometrics and Finance||3||8%|