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Marketing Transformation: Marketing Practice in an Ever Changing World

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Cover of 'Marketing Transformation: Marketing Practice in an Ever Changing World'

Table of Contents

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    Book Overview
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    Chapter 1 Investigation of the Donation Attitude-Behaviour Gap to Celebrity-Endorsed Charitable Campaigns: An Abstract
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    Chapter 2 Developing and Validating Internet Compulsive Buying Tendency Measurement Scales
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    Chapter 3 Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract
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    Chapter 4 Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase, and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract
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    Chapter 5 Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract
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    Chapter 6 Personal Value Characteristics as Representative of Destination Values: An Abstract
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    Chapter 7 Can Product Typicality Enhance Consumers’ Attitudes Toward Goods from Economically Hostile Countries? An Abstract
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    Chapter 8 Is It a Matter of Tempo? Music Tempo Effects on Food’s Purchase Intentions and Perceived Taste: An Abstract
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    Chapter 9 Content Analysis in Marketing Strategy: Applications of Hart’s Theory of Word Choice and Verbal Tone: An Abstract
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    Chapter 10 Green Logistics Competency: A Resource Hierarchy View of Supply Chain Sustainability
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    Chapter 11 Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract
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    Chapter 12 EEG and Eye Tracking in Attention Paid to Charity Advertising: An Abstract
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    Chapter 13 Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract
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    Chapter 14 Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the Context of the EU Referendum: An Abstract
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    Chapter 15 Implementing an Inaugural Sustainability Reporting Process: An Abstract
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    Chapter 16 Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract
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    Chapter 17 An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector
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    Chapter 18 The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation
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    Chapter 19 Pattern on New Product Introductions and Firm Performance: Consideration of Timing and Target: An Abstract
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    Chapter 20 Rethinking Sponsorship Recognition: An Abstract
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    Chapter 21 African Immigrant Consumers’ Attitude Towards Advertising in General and Impact on Buying Decisions: An Abstract
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    Chapter 22 Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract
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    Chapter 23 Multiple Sports Sponsorships: Is More Always Better? An Abstract
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    Chapter 24 The Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract
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    Chapter 25 Examining Value Co-Destruction: Toward a Typology of Resource Disintegration: An Abstract
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    Chapter 26 Ethical Concerns of Un(Sustainable) Stakeholders: A Reexamination of Stakeholder Theory in Sustainable Decision-Making
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    Chapter 27 Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract
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    Chapter 28 The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract
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    Chapter 29 An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract
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    Chapter 30 When the 12th Man Throws a Flag: Fan Attitude Toward the Proposed Globalization of the NFL: An Abstract
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    Chapter 31 The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract
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    Chapter 32 Gamified Consumer Engagement and Its Influence on Team Involvement over Time: An Abstract
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    Chapter 33 The Effect of E-WOM Receivers’ Envy on Their Behavior Through Social Networking Site: An Abstract
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    Chapter 34 Creative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertising on Consumer Brand Attitudes and Behaviour: An Abstract
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    Chapter 35 Analysis of Impulsiveness in M-Commerce: A Study of “On-The-Go Shoppers” Behavior: An Abstract
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    Chapter 36 Special Session: Macromarketing Saving the World: An Abstract
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    Chapter 37 Cultural Variation in Healthcare Consumption in 16 European Countries: National and Individual Drivers in the Case of Mild Medical Conditions: An Abstract
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    Chapter 38 Effects of Country Personality on Foreign General Product Attitude Through Self-Congruity and General Product Country Images in an Emerging Country: An Abstract
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    Chapter 39 Sustainability in Marketing, Academic Perspectives: An Abstract
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    Chapter 40 Ethics of Customer Treatment Among Women Small Business Owners Who Follow Kuan Im in Thailand: An Abstract
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    Chapter 41 Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practising Cause Specific CSR: An Abstract
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    Chapter 42 An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk
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    Chapter 43 Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process
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    Chapter 44 Screen Sharing in a Shopping Process: Motivational Disposition and Perceived Context Incentives: An Abstract
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    Chapter 45 Heterogeneity and Homogeneity Measures of Attractions in Tourism Destination Areas: Development of Attraction Diversity Index and Attraction Cluster Equity Indices: An Abstract
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    Chapter 46 The Influence of Place Attachment and a Certification of Event Sustainability on Residents’ Perceptions of Environmental Impacts and Event Support: An Abstract
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    Chapter 47 New Product Program and Firm Performance: The Moderating Roles of Strategic Emphasis: An Abstract
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    Chapter 48 Conceptualizing and Measuring Community-Based Brand Equity: An Abstract
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    Chapter 49 Are 2 Years Enough for a Successful Radical Logo Change? An Abstract
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    Chapter 50 Non-Profit Brand Fragility: Perspectives on Challenges: An Abstract
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    Chapter 51 Applying Marketing Knowledge to a Widespread Nonprofit Internal Marketing Issue: An Abstract
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    Chapter 52 Coopetition Among Nonprofit Organizations: Strategic and Synergistic Implications of Competition and Cooperation: An Abstract
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    Chapter 53 An Integrated Model of Pro-Poor Innovation Adoption Within the Bottom of the Pyramid: An Abstract
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    Chapter 54 The Psychological Mechanisms for Processing Partitioned Price: An Integrated Framework: An Abstract
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    Chapter 55 A Meta-Analytical Review of PAD Within Retail Environments: An Abstract
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    Chapter 56 Exploring the Success Factors of Hybrid Micro-Enterprises
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    Chapter 57 Driving a Firm’s Agility and Success of Product Innovation Through Organizational Behavior: An Abstract
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    Chapter 58 Tie-Up Technology in Marketing Strategy: A Case Study on a Small Industry Business
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    Chapter 59 Discovery, Mystery Solving, and Mystery Creation in Marketing Research: PLS and QCA: An Abstract
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    Chapter 60 Researching the Ever-Changing World: Reflections on Big Data and Questions for Researchers in Marketing: An Abstract
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    Chapter 61 Toward a Better Understanding of Customer Empowerment Practices Effectiveness: A Qualitative Study: An Abstract
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    Chapter 62 The Transformation of Global Brands: An Abstract
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    Chapter 63 An Exploration of Brand Experience Development and Management
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    Chapter 64 The Importance of Values for Brand Purchase: A Managerial Contribution: An Abstract
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    Chapter 65 Examining Service Provider Response to Guilty Customers: An Abstract
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    Chapter 66 The Innovation Canvas: An Experiential Tool to Stimulate Customer Discovery: An Abstract
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    Chapter 67 Felt Bad After Goodbye: Do Purchasing Agent’s Emotions Affect Customer Switch Back? An Abstract
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    Chapter 68 The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing: An Abstract
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    Chapter 69 The Effect of Creativity and Prior Entries on Feedback Activity and Comment Valence in Idea Generation Platforms: An Abstract
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    Chapter 70 Taste Perception and Creativity: An Abstract
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    Chapter 71 When Visceral Cues in Advertising Cause Withdrawal: Identifying a Boomerang Effect Under Conditions of High Involvement: An Abstract
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    Chapter 72 Identity Marketing: The Moderating Effect of Self-Construal and Product Category on Consumer Agency: An Abstract
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    Chapter 73 Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research: An Abstract
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    Chapter 74 How Makeup Rituals Transform Makeup Wearers and Their Romantic Interests
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    Chapter 75 The Influence of Well-Being on Consumers’ Future Discounting Practices in the South African White Goods Industry: An Abstract
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    Chapter 76 Should We Hope About Climate Change? The Power of Hope for Engaging in Pro-environmental Behaviors: An Abstract
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    Chapter 77 Feeling Guilty to Buy Online? Exploring Consumers’ Perceived Negative Effects of E-Commerce on Society: An Abstract
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    Chapter 78 Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures: An Abstract
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    Chapter 79 Internal Branding and Leader-Member Exchange: Role of Cultural Capital in Employee’s Service Delivery Behaviour in Healthcare Sector: An Abstract
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    Chapter 80 A Comparative Study of the Impact of B2B Price Pressure: An Abstract
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    Chapter 81 Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam: An Abstract
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    Chapter 82 Determinants of Media Consumption: Evidences From an Emerging Market: An Abstract
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    Chapter 83 Moderation Effect of Investor and Manager Heterogeneous Beliefs on the Relationship of Advertising and Firm Value
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    Chapter 84 Pilgrimage, Consumption and the Politics of Authenticity: An Abstract
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    Chapter 85 A Process Evaluation of an Environmental Intervention: The Case of a Heritage Tourism Organization: An Abstract
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    Chapter 86 Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract
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    Chapter 87 Toward Understanding the Dark Side Effects of Process Control in Franchising: An Abstract
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    Chapter 88 Action Alignment and Social Alignment Domains in Business Relationships: An Abstract
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    Chapter 89 Toward an Institutional Perspective of Attribution, Legitimacy Judgment, and Trust Erosion During an Industry-Wide Crisis: An Abstract
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    Chapter 90 Prejudice and Racial Discrimination in Retail Settings: Perceptions and Reactions of Consumers in an Emerging Market
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    Chapter 91 Shopper Behavior and Emotions: Using GPS Data in a Shopping Mall: An Abstract
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    Chapter 92 Untangling the Complexity of the Valence of Actor Engagement: Conceptual Foundations, Propositions and Research Directions: An Abstract
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    Chapter 93 An Abstract of Empowering Poetry About Sustainability: The Rap Video Review
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    Chapter 94 Flipping the Marketing Research Classroom: Teaching with Team-Based Learning: An Abstract
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    Chapter 95 Measuring Efficiency of Not-For-Profit Marketing, Development, and Operations Resource Usage in the Performing Arts Sector: An Abstract
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    Chapter 96 Do Charities Benefit from a Top-Dog or Underdog Positioning Strategy? An Abstract
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    Chapter 97 When Social Recognition Inhibits Prosocial Behaviors: The Case of Charitable Giving: An Abstract
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    Chapter 98 Socially Sustainable Supply Chain Management Across Developing Economies: An Abstract
Overall attention for this book and its chapters
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Marketing Transformation: Marketing Practice in an Ever Changing World
Published by
Springer, Cham, January 2017
DOI 10.1007/978-3-319-68750-6
978-3-31-968749-0, 978-3-31-968750-6

Patricia Rossi, Nina Krey

Twitter Demographics

The data shown below were collected from the profiles of 3 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 40 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 40 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 8 20%
Student > Master 8 20%
Student > Doctoral Student 6 15%
Lecturer 4 10%
Student > Bachelor 3 8%
Other 7 18%
Unknown 4 10%
Readers by discipline Count As %
Business, Management and Accounting 17 43%
Computer Science 4 10%
Economics, Econometrics and Finance 3 8%
Social Sciences 3 8%
Engineering 2 5%
Other 1 3%
Unknown 10 25%