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Chapter title |
Investigation of the Donation Attitude-Behaviour Gap to Celebrity-Endorsed Charitable Campaigns: An Abstract
|
---|---|
Chapter number | 1 |
Book title |
Marketing Transformation: Marketing Practice in an Ever Changing World
|
Published by |
Springer, Cham, June 2017
|
DOI | 10.1007/978-3-319-68750-6_1 |
Book ISBNs |
978-3-31-968749-0, 978-3-31-968750-6
|
Authors |
Parichehr Riahi Pour |