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Mendeley readers
Chapter title |
The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation
|
---|---|
Chapter number | 18 |
Book title |
Marketing Transformation: Marketing Practice in an Ever Changing World
|
Published by |
Springer, Cham, June 2017
|
DOI | 10.1007/978-3-319-68750-6_18 |
Book ISBNs |
978-3-31-968749-0, 978-3-31-968750-6
|
Authors |
Sara Belghiti, Adeline Ochs, Jean-François Lemoine, Olivier Badot |
Mendeley readers
The data shown below were compiled from readership statistics for 91 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 91 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 9 | 10% |
Lecturer | 8 | 9% |
Student > Doctoral Student | 7 | 8% |
Researcher | 7 | 8% |
Student > Bachelor | 6 | 7% |
Other | 15 | 16% |
Unknown | 39 | 43% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 31 | 34% |
Social Sciences | 7 | 8% |
Economics, Econometrics and Finance | 7 | 8% |
Computer Science | 3 | 3% |
Design | 3 | 3% |
Other | 2 | 2% |
Unknown | 38 | 42% |