You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Are 2 Years Enough for a Successful Radical Logo Change? An Abstract
|
---|---|
Chapter number | 49 |
Book title |
Marketing Transformation: Marketing Practice in an Ever Changing World
|
Published by |
Springer, Cham, June 2017
|
DOI | 10.1007/978-3-319-68750-6_49 |
Book ISBNs |
978-3-31-968749-0, 978-3-31-968750-6
|
Authors |
Julien Grobert, Marianela Fornerino, Caroline Cuny |