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Mendeley readers
Chapter title |
The Importance of Values for Brand Purchase: A Managerial Contribution: An Abstract
|
---|---|
Chapter number | 64 |
Book title |
Marketing Transformation: Marketing Practice in an Ever Changing World
|
Published by |
Springer, Cham, June 2017
|
DOI | 10.1007/978-3-319-68750-6_64 |
Book ISBNs |
978-3-31-968749-0, 978-3-31-968750-6
|
Authors |
Ronald Voorn, Gerrita van der Veen, Thomas J. L. van Rompay, Sabrina M. Hegner, Ad T. H. Pruyn |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 2 | 29% |
Unspecified | 1 | 14% |
Lecturer > Senior Lecturer | 1 | 14% |
Unknown | 3 | 43% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 29% |
Unspecified | 1 | 14% |
Computer Science | 1 | 14% |
Unknown | 3 | 43% |