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| Chapter title |
Der globale Siegeszug der Marke als universeller Sinnstifter
|
|---|---|
| Chapter number | 1 |
| Book title |
Philosophie und kleine Geschichte der Marke
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-17653-2_1 |
| Book ISBNs |
978-3-65-817652-5, 978-3-65-817653-2
|
| Authors |
Oliver Errichiello |