Social benefits of brand logos in presentation of self in cross and same gender influence contexts

Overview of attention for article published in Journal of Business Research, June 2015

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In the top 5% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (97th percentile)
High Attention Score compared to outputs of the same age and source (92nd percentile)

So far, Altmetric has seen 8 news stories from 6 outlets.

You miss 100% of the shots you don't take. How can you earn a few thousand dollars in a couple of minutes? Sure, you can gamble…

May 9 · 6 min read Photo by Sharon McCutcheon on Unsplash How can you earn a few thousand dollars in a couple of minutes? Sure…

It's more than just a formality. Photo by Ruthson Zimmerman on Unsplash “The clothes make the man.” “Dress for the job you want…

Scroll through rapper 50 Cent’s Instagram feed and you’ll find a preponderance of photos where he basks in unimaginable riches.

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