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Chapter title |
Business and Nonbusiness Student Perceptions of Questionable Advertising Practices
|
---|---|
Chapter number | 56 |
Book title |
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16946-0_56 |
Book ISBNs |
978-3-31-916945-3, 978-3-31-916946-0
|
Authors |
Joseph A. Bellizzi, Ronald W. Hasty |