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Chapter title |
The Entropic Consequences of Marketing Actions: A Systems View
|
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Chapter number | 92 |
Book title |
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16946-0_92 |
Book ISBNs |
978-3-31-916945-3, 978-3-31-916946-0
|
Authors |
Nikhilesh Dholakia, Steven Lysonski |