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| Chapter title |
Introduction
|
|---|---|
| Chapter number | 1 |
| Book title |
Marketing Literature
|
| Published by |
Palgrave Macmillan, London, January 2007
|
| DOI | 10.1057/9780230593008_1 |
| Book ISBNs |
978-0-230-22847-4, 978-0-230-59300-8
|
| Authors |
Claire Squires |